Portfolio

Amanda's portfolio showcases an impressive range of creativity and diversity. Her work is a testament to her unique perspective and exceptional talent.

Marketing Program Development

Strategic Marketing Program Development & Execution

Developed and executed a comprehensive marketing program for a client's bi-annual masterclass, encompassing strategic planning, compelling content creation across various formats (e.g., landing pages, email campaigns, social media assets), and collaboration with web developers to optimize the masterclass landing page. The program leveraged cross-channel advertising with paid, email marketing, organic social media, and strategic partnerships to drive traffic, generate leads, and expand reach to
new audiences.

Results:

Program process creation, including comprehensive Asana board + Figma creative template for promotional assets
Generated qualified leads, reaching 105% of the MQL goal
Achieved significant opportunity and pipeline generated from each program launched (Spring & Fall)

Brand Realignment

Strategy and Project Management

The brand realignment for this client involved a comprehensive, integrated campaign, and implementation in just 6 weeks. It included 581 tasks and every department including, leadership, product marketing, web dev, events, marketing ops, social media, content, creative, sales, and channel. The initiative involved a complete website redesign, the creation of targeted paid ads, updates to email nurture campaigns, the development, strategy, and execution of a webinar, new products launched, as well as press coverage.

Website Redesign

Project Manager

Managing the website redesign initiative for a client was a complex undertaking. The project included overseeing the creative development process, which involved brainstorming and generating ideas for the website's new design. Additionally, the project involved conducting a complete content overhaul, ensuring that all the information on the website was up-to-date, relevant, and engaging. Quality assurance was another key aspect of the project, to ensure there were no technical glitches. Finally, the project involved deploying the website.

Creative Requests Process Improvement

Strategist and Developer

A client needed to streamline their creative and web development request process. The initiative involved understanding and documenting their current process. Then, identify what was/wasn't working, and align that with key information necessary to capture via the form for the creative team to design whatever is requested. Ultimately, the client was able to streamline the request process, for both the creative and web development departments. As well as find efficiencies in the process by deploying Asana automation for repetitive tasks.

Partner Marketing

Strategy and Execution

This initiative involved developing the strategy and execution for a virtual partner marketing roadshow, on behalf of Cohere and Google Cloud. The campaign built awareness around the Cohere and Google Cloud better together story and generated full funnel activity. The virtual roadshow included three webinars with targeted third-party technology publications - TechCrunch, VentureBeat, and The Fintech Times. It resulted in 35% lead to MQL conversion rate. 62% MQL to SAL conversion rate, and 4 opportunities generated as a result of these virtual roadshows with many others influenced.

Graphic Design

Designer

Providing graphic design services to local businesses as well as a local homebuilder. Over the years, this has included a variety of campaign elements, event flyers, community and model home flyers, email banners, and more. The results were consistent branding and communications for the organizations.

Account-Based Marketing

Strategy & Execution

Mulitple account-based marketing programs were developed for a client. Each program was strategically designed for either a targeted industry or use case. The programs leveraged omni-channel activations to drive top-of-funnel engagement to the target audience. This was accomplished by deploying target landing pages, tailored email nurtures, SDR outreach, integrating ZoomInfo chat, running LinkedIn ads, and using 6sense campaign segmentation. The program was successful as it focused on aligning sales and marketing teams throughout the campaign to ensure cohesive execution and ensure it achieved the overall goals.

Partner Marketing

Strategic Alignment, Playbook Development and Execution

This work, which spans multiple partners and industries, requires a partner marketing expert to work closely with a large cloud provider on key partner initiatives. The process begins with aligning the organizations through strategy workshops, followed by building out the full funnel strategic playbook and executing the work. This collaborative approach ensures that the efforts are aligned and effective in driving success for both organizations.

Social Media Strategy

Strategy development and execution

Hayden Homes is a regional homebuilder, that focuses on building a strong community, and giving as you go. Prior to my role as the Digital Marketing Manager, there wasn't a platform strategy or consistent posting. I focused on identifying the goal of each platform, building out a content calendar and growing the platforms followers and increasing engagement.

Results:

Consistent posting, increased engagement, and 41% growth on primary platforms
Utilizing live video opportunities to show and sell homes
Development brand guidelines, schedules and processes for regional team so post on local pages
Implemented social studio to create consistent posting and attribution across 6 regions

Customer Stories

Content and creative execution, process development

Building a robust customer testimonial process involved several key steps. It was first identifying satisfied customers and reaching out to them for feedback. Then, creating a structured way to collect and showcase their stories through written testimonials, or video interviews. Highlighting happy customer stories was crucial as it built trust, enhanced credibility, and showcased the value of their products or services.
Results:

The company went from zero quotes and stories to regularly developing and sharing customer stories
Consistent branding throughout the various mediums
Development of a process to connect with, create and execute testimonials